Oskar Blues is known primarily as a beer company, but the brand also has a big toe in the mountain bike world with the Reeb bike brand based in Lyons, Colorado. We geek out about beer with senior marketing manager Aaron Baker and also hear from Reeb sponsored rider Jeff Lenosky who fills us in on all the different bikes in the line.
In addition to the bike and beer brand, Oskar Blues also operates a bike shop in Longmont, Colorado and a place called Reeb Ranch with access to some of the best mountain bike trails in Dupont State Forest near Pisgah. The company opened a second brewery in North Carolina near the Pisgah National Forest about 8 years ago and also puts on popular events each year.
This episode is sponsored by Park City.
As the world’s first IMBA Gold Level Ride center since 2012, Park City, Utah is a premier mountain biking destination. What makes Park City a gold-level ride center? For starters, the immediate area boasts a diverse variety of trails spread across 450 miles with everything from paved commuting paths for a family-friendly ride to aggressive cross-country rides like the Epic Wasatch Crest trail. Combined with magnificent scenery, numerous bars and restaurants, world class accommodations, free public transit and a wide range of entertainment options, it’s no wonder Park City was awarded gold.
Experiencing Park City, Utah has never been easier. And, there’s never been a better time than now. Arrange your stay, rent a bike, and book a guide, by visiting mountainbikingparkcity.com.
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